Search Engine Optimization (SEO)

feature3-150x150Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or “organic” (unpaid) search results. In general, the earlier (or higher ranked on the search results page) and the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

We cannot make the promise that your website will rank number one in Google search results overnight. Don’t believe anyone who makes such a promise.

We believe that a good standing with popular search engines is based on meaningful and valuable content, logical structure, strong metadata and social engagement. This is where we can definitely help you.

What Is Inbound Marketing?

Inbound marketing is the cross-promotion of your website by creating links that bring traffic back to your website. A good inbound marketing strategy is built upon developing strong relationships with your industry and strategically placing inbound links on reputable, high-ranking websites.

What Is Content Marketing?

With recent changes in Google search algorithms (specifically the release of Hummingbird), Google is becoming more and more capable of analyzing your website content to determine its value and relevance. The Google approach is rather simple—if your content is valuable to humans, it’s valuable to Google. Hence, it’s becoming critical to produce fresh, quality content that attracts readership and appeals to your audiences.

Our Approach to SEO

  1. Solid and consistent metadata
  2. Reputable inbound marketing using only high-ranking, reputable websites
  3. Content marketing using valuable, fresh, engaging content
  4. Logical structure
  5. Task-based and accessible navigation
  6. True appeal to your customers
  7. Cross-promotion through social media, CRM solutions, and content exchange

Please remember that using unscrupulous SEO “gurus” may not only get your website banned from Google and Facebook but ruin your online reputation.

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