mobile users worldwide.
% of your users access your website via mobile devices (usually iPhones and iPads).
% of new handsets can access the web.

Why mobile?

If you are in a mainstream industry, it’s almost certain that more than 30% of your users come to your website using their mobile devices. For many people, accessing the Internet via mobile devices (phones or tablets) is the primary choice. Some users may not have access to a computer. All of our websites are mobile friendly, which means that they will work on your iPad, iPhone, Android and Blackberry devices. We apply the responsive and progressive enhancement principles. As a result, your website will look nice and stay functional regardless of the platform it is being used on.

How to decide if you need a mobile website or app?

If you would like to tap into a device’s GPS, camera, accelerometer, or compass and have access to data without an Internet connection, then you need a mobile app. Mobile apps are more expensive to develop than mobile websites. They require lots of planning. We will help you develop a plan, do prototyping, and develop content and functions. We will even submit the app to the iTunes store on your behalf.

Why mobile is so important

The design of websites has changed a great deal over the past few years. The combination of increased mobile users with HTML5 and CSS3 friendly browsers calls for an ever-evolving understanding of what “good” design looks like. Among other design trends in 2013, your site must be designed for mobile first. Do your overall design, text structure, headings, and logical flow work in a mobile platform and follow new trends in technology? If not, you need to go back to the drawing board.

Not convinced you need to design for mobile first?

With your design, you’re either embracing graceful degradation or progressive enhancement. Graceful degradation is starting with the desktop experience first and then degrading your design down to a mobile experience. Progressive enhancement moves in the exact opposite direction, from a mobile experience all the way up to the desktop experience.

First and foremost, the mobile experience of your site needs to be easy to navigate. People can and will scroll and swipe away in a mobile experience. Content takes precedence over navigation.

“Whether people are checking on frequently updated data like stocks, news, or scores; looking up local information; or finding their way to articles through search or communication tools—they want immediate answers to their needs and not your site map.”

-Organizing Mobile, Luke Wroblewski

How and where people interact with your site is continually evolving, but the fundamental relationship between you and your audience stays the same. They desire sites that are easy to interact with on a mobile device, tablet, or desktop computer. You desire users who can easily take the next step in your sales process. Whether you want them to buy, subscribe to your newsletter, or simply enjoy serving fresh and entertaining content on your site, the overall design, text structure, headings, and logical flow must work in a mobile environment first. And there is a very simple test to see how well your site is organized for the increasing number of mobile users out there. Pull that smart phone out of your pocket, go to your site, and see for yourself.

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