Secrets of Successful Brands or Perfect USP

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Branding and the Unique Selling Proposition Successful branding has been researched since 1962, most notably by Rosser Reeves, author of Reality in Advertising, who found that the most successful brands (those that had the highest ROI) used the Unique Selling Proposition (USP).  In Reality in Advertising, Reeves defines USP in three parts: [list type=”icon” style=”simple” […]