Twitter Lists 101

If you want to generate the right type of buzz for your brand on social media, you need to connect with the right people. Besides a well targeted audience, you need to connect with the leaders in your industry or field. Social media makes it east to search for and engage with the thought leaders […]

2013 Internet Trends Report – What We Learned

The 2013 Internet Trends Report, released by venture capital firm, Kleiner Perkins Caufield Byers (KPCB) and authored by Mary Meeker and Liang Wu highlights the incredible growth of the Internet and forecasts future trends. We didn’t find it all that surprising that 2.4 billion people now use the Internet, or that social media, like Twitter, […]

Twitter for Business: Tweeting Basics

Now that you’ve determined that Twitter is right for your business, it’s time to learn some tweeting basics. Before we jump into mastering the 140-character message, we have to lay some groundwork. Determine Your “Twitter for Business” goals. Most businesses think Twitter is merely a tool to reach customers, but it has the potential to […]

Twitter For Business: Setting Up a Twitter Profile

Mastering the 140-character Twitter missive to promote your business is an adjustment in the way you think about writing and advertising and how the two go together. In this two-part Twitter series, we’ll talk about setting up Twitter for business, and then how to Tweet effectively. As is always the case with advertising in any […]

How to Use Facebook to Promote Your Business

Facebook can be an effective way to promote your business, if you know how to use it. The first thing to understand is the changing Facebook landscape. Facebook’s new privacy settings allow users to restrict feeds from those on their friends list. For an average Facebook user, a post only gets to 12 percent of […]

Mario’s Quest #1: An Adventure in Marketing and Social Media

Introducing social media into your marketing strategy can be daunting—especially if you’re not familiar with tools like Facebook and Twitter or how to use them for your business. In fact, you may be a little bit like our friend, Mario. You probably already know Mario. He’s the owner of the family pizza shop down the […]