Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedIn

I am not a big fan of Pay-Per-Click advertising. I have always believed in solid content and excellent services. But in right situations and if done well, PPC ads can be quite effective – especially on such platforms as Google AdWords, Facebook Ads and LinkedIn Ads. I have used Google AdWords since 2009, mostly to attract extra […]

Twitter Lists 101

If you want to generate the right type of buzz for your brand on social media, you need to connect with the right people. Besides a well targeted audience, you need to connect with the leaders in your industry or field. Social media makes it east to search for and engage with the thought leaders […]

The Content Spectrum: Should You Curate or Create?

Man drawing on white board

As search engines give less consideration to keywords and more to social media and user context, content continues to dominate conversations about online marketing.  Even the best researched keywords can’t stand up to the effectiveness of well-crafted and useful content. With Google’s release of it’s Algorithm update in 2013, known as Hummingbird, search results will […]

Hospitals Finding New Ways to Use Social Media in Marketing

We’re becoming accustomed to social media campaigns. Clothing stores posting pictures of their newest, chicest clothing; promoting sales and events on Facebook and Twitter; offering digital coupons and contests online. But promotions and contests are calls to action. But this isn’t the only way to employ social media in a marketing plan. Hospitals, in particular, […]

2013 Internet Trends Report – What We Learned

The 2013 Internet Trends Report, released by venture capital firm, Kleiner Perkins Caufield Byers (KPCB) and authored by Mary Meeker and Liang Wu highlights the incredible growth of the Internet and forecasts future trends. We didn’t find it all that surprising that 2.4 billion people now use the Internet, or that social media, like Twitter, […]

Twitter For Business: Setting Up a Twitter Profile

Mastering the 140-character Twitter missive to promote your business is an adjustment in the way you think about writing and advertising and how the two go together. In this two-part Twitter series, we’ll talk about setting up Twitter for business, and then how to Tweet effectively. As is always the case with advertising in any […]

Mario’s Quest #1: An Adventure in Marketing and Social Media

Introducing social media into your marketing strategy can be daunting—especially if you’re not familiar with tools like Facebook and Twitter or how to use them for your business. In fact, you may be a little bit like our friend, Mario. You probably already know Mario. He’s the owner of the family pizza shop down the […]