Salesforce for Business—Some Popular Apps to Consider

Jumping into a CRM (Customer Relationship Management) platform like Salesforce can feel a little bit like shopping for groceries in a foreign country where you don’t understand anything written on the label. AppExchange is Salesforce’s all purpose grocery, and it offers more than 700 ingredients for your perfect CRM. But what to choose? Just as […]

Don’t Fall Prey to SEO Scams: Five Scams To Be Aware of

Have you ever heard: “30 Top Ten Rankings Guaranteed” “Your business submitted to hundreds of search engines!” “1,000 Directory Links for $50.” “First Page of Google in 72 hours.” “We’ve cracked Google’s search algorithms.” If you’ve ever sought out an SEO (Search Engine Optimization) provider, you’ve read these promises countless times. They all promise to […]

Should Your Business Be on Facebook?

It’s repeated so often it lands as sound, sage advice: Facebook is a great and cost-effective way to promote your business. It certainly can be. But then, there’s no guarantee that a Facebook page will help your business at all. Should your business be on Facebook? Here are some things to consider.

Mario’s Quest #1: An Adventure in Marketing and Social Media

Introducing social media into your marketing strategy can be daunting—especially if you’re not familiar with tools like Facebook and Twitter or how to use them for your business. In fact, you may be a little bit like our friend, Mario. You probably already know Mario. He’s the owner of the family pizza shop down the […]

Not your Grandma’s CRM (if she had one)

With every new day, a new acronym, a new internet fad. It’s hard to keep up with the changes in technology. Even if you’ve heard the buzz about CRM (Customer Relationship Management) platforms, you may have just added it to a mental checklist titled, “Look into that.” If you haven’t seen a CRM platform at […]