Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedIn

I am not a big fan of Pay-Per-Click advertising. I have always believed in solid content and excellent services. But in right situations and if done well, PPC ads can be quite effective – especially on such platforms as Google AdWords, Facebook Ads and LinkedIn Ads. I have used Google AdWords since 2009, mostly to attract extra […]

Zillow, Trulia and Realtor: How to Get Them Working for You

Realtor, Zillow, Trulia

Real Estate Review Services Zillow Zillow is a major player in the real estate aggregator/research scene. They currently attract 53 million unique visitors, are experiencing 60% YOY growth, and visitors have a median income of $76,101 and are 46. These typically are qualified buyers, with an average FICO score of 722, and their click conversion is […]

9 Free Vector Logos for Real Estate and Brand Identity Tips

Real Gems

Brand Identity Have you ever tried to pick a logo for your company? Many would argue this is a job best left to the marketing department.  However, your logo is the most important element of your brand identity. It is the anchor that glues your multiple digital channels together and helps your users identify you […]

Twitter Lists 101

If you want to generate the right type of buzz for your brand on social media, you need to connect with the right people. Besides a well targeted audience, you need to connect with the leaders in your industry or field. Social media makes it east to search for and engage with the thought leaders […]

The Content Spectrum: Should You Curate or Create?

Man drawing on white board

As search engines give less consideration to keywords and more to social media and user context, content continues to dominate conversations about online marketing.  Even the best researched keywords can’t stand up to the effectiveness of well-crafted and useful content. With Google’s release of it’s Algorithm update in 2013, known as Hummingbird, search results will […]

4 simple rules to help you establish a recognizable brand identity

Source: XKCD Starting a new business is a lot of work. No matter the type or size of your business, spending time on establishing your brand identity is crucial. Your brand identity includes, but is not limited to, the colours and logo that you use to represent your business. It may seem simple, but your [...]

The Importance of ZMOT: What Every Business Should Know

You’ve just launched your new website. You spent a significant portion of your budget working with a top web developer who made your website look slick and attractive. You’re confident that this new website will increase your business ten-fold, and the price of the web developer will pay off in no time. However, as time […]

What is a business without a digital strategy?

Man drawing on white board

It’s like a road-trip without a map or GPS. You drive for days on end. Your gas and lodging bills are piling up. Cheap accommodations, bad coffee and lack of sleep are getting to you. All this just to find out that you have been driving in the completely wrong direction and now have to […]

Secrets of Successful Brands or Perfect USP

M&Ms Logo

Branding and the Unique Selling Proposition Successful branding has been researched since 1962, most notably by Rosser Reeves, author of Reality in Advertising, who found that the most successful brands (those that had the highest ROI) used the Unique Selling Proposition (USP).  In Reality in Advertising, Reeves defines USP in three parts: [list type=”icon” style=”simple” […]

An Introduction to Branding

Have you ever been cornered by someone at a party who just doesn’t seem to stop talking? Your eyes search the room for some escape. You look desperately at a spouse or friend to save you. You imagine yourself telling this person to just stop talking.  But you don’t say anything. You wait politely for […]