Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedIn

I am not a big fan of Pay-Per-Click advertising. I have always believed in solid content and excellent services. But in right situations and if done well, PPC ads can be quite effective – especially on such platforms as Google AdWords, Facebook Ads and LinkedIn Ads. I have used Google AdWords since 2009, mostly to attract extra […]

The Content Spectrum: Should You Curate or Create?

Man drawing on white board

As search engines give less consideration to keywords and more to social media and user context, content continues to dominate conversations about online marketing.  Even the best researched keywords can’t stand up to the effectiveness of well-crafted and useful content. With Google’s release of it’s Algorithm update in 2013, known as Hummingbird, search results will […]

The Importance of ZMOT: What Every Business Should Know

You’ve just launched your new website. You spent a significant portion of your budget working with a top web developer who made your website look slick and attractive. You’re confident that this new website will increase your business ten-fold, and the price of the web developer will pay off in no time. However, as time […]

Mario’s Quest #1: An Adventure in Marketing and Social Media

Introducing social media into your marketing strategy can be daunting—especially if you’re not familiar with tools like Facebook and Twitter or how to use them for your business. In fact, you may be a little bit like our friend, Mario. You probably already know Mario. He’s the owner of the family pizza shop down the […]

The Inhuman SEO: Overcoming the Limitations of Technology

The problem with the acronym SEO is simple, it’s inhuman. One of the most fundamental elements of human nature is empathy, the ability to feel and relate. At the very core of who we are, empathy is actually what drives us to buy what we buy, watch what we watch, and engage where we engage. […]

SEO What? What Search Engine Optimization Can Do for Your Site

Creating good SEO content with relevant keywords is the easiest way to drive free traffic to your website, but the question is by how much? To answer that, let’s consider what SEO (Search Engine Optimization) is. It’s simply a strategy that you or your SEO team develops to optimize the chances that a search engine […]