Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedIn

I am not a big fan of Pay-Per-Click advertising. I have always believed in solid content and excellent services. But in right situations and if done well, PPC ads can be quite effective – especially on such platforms as Google AdWords, Facebook Ads and LinkedIn Ads. I have used Google AdWords since 2009, mostly to attract extra […]

2013 Internet Trends Report – What We Learned

The 2013 Internet Trends Report, released by venture capital firm, Kleiner Perkins Caufield Byers (KPCB) and authored by Mary Meeker and Liang Wu highlights the incredible growth of the Internet and forecasts future trends. We didn’t find it all that surprising that 2.4 billion people now use the Internet, or that social media, like Twitter, […]

How to Use Facebook to Promote Your Business

Facebook can be an effective way to promote your business, if you know how to use it. The first thing to understand is the changing Facebook landscape. Facebook’s new privacy settings allow users to restrict feeds from those on their friends list. For an average Facebook user, a post only gets to 12 percent of […]

Should Your Business Be on Facebook?

It’s repeated so often it lands as sound, sage advice: Facebook is a great and cost-effective way to promote your business. It certainly can be. But then, there’s no guarantee that a Facebook page will help your business at all. Should your business be on Facebook? Here are some things to consider.

Mario’s Quest #1: An Adventure in Marketing and Social Media

Introducing social media into your marketing strategy can be daunting—especially if you’re not familiar with tools like Facebook and Twitter or how to use them for your business. In fact, you may be a little bit like our friend, Mario. You probably already know Mario. He’s the owner of the family pizza shop down the […]