The Content Spectrum: Should You Curate or Create?

Man drawing on white board

As search engines give less consideration to keywords and more to social media and user context, content continues to dominate conversations about online marketing.  Even the best researched keywords can’t stand up to the effectiveness of well-crafted and useful content. With Google’s release of it’s Algorithm update in 2013, known as Hummingbird, search results will […]

Styling Your Content: Do Style Guides Matter?

So you’re going to a party. You’re digging around in your closet, a flurry of clothes tossed aside in a hurricane of rejection. You want to look just right—that perfect balance between looking great and not trying to hard. And you wish, just for a moment, that a magical guide appeared in your closet that […]