4 simple rules to help you establish a recognizable brand identity

Source: XKCD Starting a new business is a lot of work. No matter the type or size of your business, spending time on establishing your brand identity is crucial. Your brand identity includes, but is not limited to, the colours and logo that you use to represent your business. It may seem simple, but your [...]

How to Run Successful Google Ads?

Google and Hummingbird Logo

Google search has 67% market share, with no other single competitor coming even close. Google’s ad revenue has exceeded that of print and TV ad revenue in some countries, totalling $42 billion in 2012. As a result of this near-monopoly, the ad market is becoming more and more of an uphill battle for many digital […]

Twitter For Business: Setting Up a Twitter Profile

Mastering the 140-character Twitter missive to promote your business is an adjustment in the way you think about writing and advertising and how the two go together. In this two-part Twitter series, we’ll talk about setting up Twitter for business, and then how to Tweet effectively. As is always the case with advertising in any […]