Agile Project Management: Is it Time to Scrum?

In the very beginnings of software development, there was some question on how to best manage projects. The traditional waterfall approach emphasized a top-down methodology that focused on the completion of a project. Dr. Winston Royce, however, disagreed and presented a paper that advocated managing software projects like one would build a car—treating each piece […]

2013 Internet Trends Report – What We Learned

The 2013 Internet Trends Report, released by venture capital firm, Kleiner Perkins Caufield Byers (KPCB) and authored by Mary Meeker and Liang Wu highlights the incredible growth of the Internet and forecasts future trends. We didn’t find it all that surprising that 2.4 billion people now use the Internet, or that social media, like Twitter, […]

Communicating with Content Writers: Content Templates

You’ve probably realized that filling the demand for fresh web content can be a challenge. Whether you’ve hired a freelance content writer or have distributed website writing among your staff members, communication is key. I’m sure you’ve heard it a dozen times, but developing a process of clearly communicating what you’d like on your site […]

Website Usability and User Experience

We often hear advice like, “Usability is creating a great user experience,” but if it was simple we wouldn’t see so many people get it wrong. So, we did some digging and found some industry experts to explore usability and user experience and exposed some common pitfalls. Usability Goes Hand in Hand with Minimalism Vishal […]

What is Web Measurement?

Web Analytics focuses on quantitative information, where Web Measurement refers to how analytics data is used to understand business. It’s easy enough to get data for your website from programs like Google Analytics and WebTrends—how many people visit, how long they stay, what they read—but in order for data to be meaningful, we first have […]

What is Web Analytics?

Web analytics is a tool to help you determine how well your website it communicating with your audience. How does it do that? By telling you how visitors interact with your site after they arrive. In the early days of the Internet this was done by tracking hits—more hits, the more popular your site. But […]

Twitter for Business: Tweeting Basics

Now that you’ve determined that Twitter is right for your business, it’s time to learn some tweeting basics. Before we jump into mastering the 140-character message, we have to lay some groundwork. Determine Your “Twitter for Business” goals. Most businesses think Twitter is merely a tool to reach customers, but it has the potential to […]

Don’t Fall Prey to SEO Scams: Five Scams To Be Aware of

Have you ever heard: “30 Top Ten Rankings Guaranteed” “Your business submitted to hundreds of search engines!” “1,000 Directory Links for $50.” “First Page of Google in 72 hours.” “We’ve cracked Google’s search algorithms.” If you’ve ever sought out an SEO (Search Engine Optimization) provider, you’ve read these promises countless times. They all promise to […]

Twitter For Business: Setting Up a Twitter Profile

Mastering the 140-character Twitter missive to promote your business is an adjustment in the way you think about writing and advertising and how the two go together. In this two-part Twitter series, we’ll talk about setting up Twitter for business, and then how to Tweet effectively. As is always the case with advertising in any […]

How to Use Facebook to Promote Your Business

Facebook can be an effective way to promote your business, if you know how to use it. The first thing to understand is the changing Facebook landscape. Facebook’s new privacy settings allow users to restrict feeds from those on their friends list. For an average Facebook user, a post only gets to 12 percent of […]