9 Simple Tips to Make Your Web Content Stand Out

It is not a secret that content marketing is becoming a strategy that must be included into your web marketing arsenal. Writing for the web is very different from all other mediums. We keep a close eye on the trends, techniques and methods of writing for the web. Here is our inside scoop on how […]

Awesome fashion promo video

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The Content Spectrum: Should You Curate or Create?

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As search engines give less consideration to keywords and more to social media and user context, content continues to dominate conversations about online marketing.  Even the best researched keywords can’t stand up to the effectiveness of well-crafted and useful content. With Google’s release of it’s Algorithm update in 2013, known as Hummingbird, search results will […]

4 simple rules to help you establish a recognizable brand identity

Source: XKCD Starting a new business is a lot of work. No matter the type or size of your business, spending time on establishing your brand identity is crucial. Your brand identity includes, but is not limited to, the colours and logo that you use to represent your business. It may seem simple, but your [...]

The Importance of ZMOT: What Every Business Should Know

You’ve just launched your new website. You spent a significant portion of your budget working with a top web developer who made your website look slick and attractive. You’re confident that this new website will increase your business ten-fold, and the price of the web developer will pay off in no time. However, as time […]

What is a business without a digital strategy?

Man drawing on white board

It’s like a road-trip without a map or GPS. You drive for days on end. Your gas and lodging bills are piling up. Cheap accommodations, bad coffee and lack of sleep are getting to you. All this just to find out that you have been driving in the completely wrong direction and now have to […]

Case for Healthcare Digital Marketing

Chart demonstrating investement in marketing

Digital Marketing Defined Digital Marketing is defined as promoting of brands or products and services using multiple forms of digital advertising, like a brand’s website, email, Search Engine Optimization (SEO), social media, mobile devices, blogs, games, apps and other lead generation tools. In order for any organization to create an effective digital brand presence using […]

How to Run Successful Google Ads?

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Google search has 67% market share, with no other single competitor coming even close. Google’s ad revenue has exceeded that of print and TV ad revenue in some countries, totalling $42 billion in 2012. As a result of this near-monopoly, the ad market is becoming more and more of an uphill battle for many digital […]

Branding: What Logos Do for Your Brand

Imagine you’re at a party and you spot a woman in a nicely-fitted, black cocktail dress. Every aspect of her presentation is flawless. You imagine she is classy, well-spoken, polite and educated. Imagine your surprise when, after going over to introduce yourself, she smiles, revealing a yellow, stained smile. She raises a glass gracefully to […]

Secrets of Successful Brands or Perfect USP

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Branding and the Unique Selling Proposition Successful branding has been researched since 1962, most notably by Rosser Reeves, author of Reality in Advertising, who found that the most successful brands (those that had the highest ROI) used the Unique Selling Proposition (USP).  In Reality in Advertising, Reeves defines USP in three parts: [list type=”icon” style=”simple” […]