Don’t you love Pew Research Center? If you don’t and you’re an Internet geek, or really anyone who has a website, you should learn to love it. Pew Research tracks Internet trends—who’s online, what they’re doing—collecting tons of data that’s extremely useful to anyone who owns a website and needs to think about marketing strategy. So, what have they found?

Who’s Online

In short, almost everyone—the vast majority of urban, suburban, rural teens and adults, both sexes, all economic backgrounds—everyone.

Adult Demographics

Adult Gadgets

What are adults doing online?

Adults, being as practical as they are, are mostly searching for information (91 percent) and reading email (88 percent). Other utilitarian endeavors follow, like looking for info on a hobby or searching for driving directions, checking the weather or researching a product. Seventy-one percent buy products online and watch YouTube or Vimeo.

Adults appear to be more likely than teens to post reviews about products and comment on forums outside of social networking sites. Though 67 percent of adults are using Facebook, LinkedIn or Google Plus, that number is far lower than teen social network use, which is at 80 percent.

Now for the teens

Mobile Devices Among Teens

What kind of gadgets do those teens have?

According to Pew, 80 percent of teens own a computer and 78 percent have a mobile phone. Yet, only 37 percent have a smart phone and a mere 23 percent own a tablet.

What type of Internet access do teens have a home?

In homes that have a computer, the vast majority say they use a cable modem (32 percent) or a DSL modem (30 percent) to connect. Maybe, surprisingly, 10 percent of teen households say they are accessing the Internet at home via dial-up.

What teens do online…

We’ll give you one guess.

Teen Internet Trends

From 2000 to 2009, Pew has asked teens about their Internet usage. What the data reveals:

As a corollary to the Internet usage growth is an increase in information production. Kleiner Perkins Caufield and Byers (KPCB), an investment firm, reported at their Internet Trends Conference in May 2013 that the amount of information created and shared on the Internet has grown nine times since 2005.  The majority of this data? Photos and video.

KPCB also reported huge growth in “Win-Win-Win” sharing. These are platforms like Yelp and Waze that specialize in the user-communities sharing information. Since last year, KPCB says Yelp has experienced a 43 percent increase in users and Waze user-ship has doubled.

The sweeping trend appears to be interaction. Seniors and teens alike are increasing their use of sites that ask for their input or allow them to socialize. Not surprisingly, many of these sites (Facebook, Twitter, Waze, Yelp) have robust mobile platforms that allow users to access them anywhere—and mobile users are increasingly relying on their mobile devices to find information and socialize online.