Facebook can be an effective way to promote your business, if you know how to use it. The first thing to understand is the changing Facebook landscape.

Facebook’s new privacy settings allow users to restrict feeds from those on their friends list. For an average Facebook user, a post only gets to 12 percent of their friends—and that’s according to Facebook.

Some estimate that the numbers for businesses are even worse. As businesses promote themselves using a fan page, rather than a personal profile, a Facebook user must “like” your business page before they can receive promotions from you. Elan Dekel of Forbes magazine estimates that only 1-5 percent of posts reached a business’ fans, though Facebook says it’s more like 16 percent.

This indicates that Facebook users are becoming more selective in choosing what they pay attention to. So, how to use Facebook to promote your business?

Once you have your page setup, you now have to manage it. Managing Facebook is all about content. You want to keep your fans and customers engaged, but you don’t want to bombard them with messages that will encourage them to restrict your news feed or un-fan you all together. With that in mind, here are some tips:

Link to the Reference Source – Forbes