Copywriting

Why do you need copywriting?

Your audiences are constantly searching for fresh, unique, valuable, relevant content. No wonder Google places such a priority on it! Unfortunately, many business owners don’t have the capacity to ensure a consistent content flow on their websites and social media channels. That’s where you may need some help with copywriting.

We can help you develop any imaginable content for the web or any other digital media, including web pages, social media, blog posts, news articles, research papers, biographies, manuscripts, screenplays, resumes, technical content, blog posts, lyrical poetry and more. All of our work is 100% Copyscape guaranteed. We have access to accomplished copywriters and editors who have more than 15 years of experience. We not only develop new content but can also review your existing pages to ensure that they are stylistically and grammatically sound.

We also do a qualitative and quantitative analysis and primary and secondary research, and we prepare business reports and academic papers.

Our approach to copywriting

Good copywriting is a skill that takes years to develop. Some may even argue it’s a talent.

  • We get to know your audience. If you’re writing for a scientific quarterly, you’re going to use more specialized and complicated ideas than if you’re writing a how-to article for a hobbies and crafts website. If you’re writing a scientific article for a general interest audience, you have to tone down the specialized terms. Long story short—your writing must adapt to your audience.

A corollary to this:

  • We get to know why your audience is reading. The audience for your how-to article obviously wants to learn how to do your craft. Readers aren’t looking for a short story on how you stumbled upon this craft idea while looking at a basket at a flea market—regardless of how entertaining that story may be.

This means the following:

  • We make sure your content delivers what it promises. If it’s going to explain complicated scientific research to a general audience, make sure you use general language. If you’re writing an article on how to write a sonnet, don’t start with a short essay on the history of the iambic pentameter. That should be in an article titled “The History of Iambic Pentameter,” not “How to Write a Sonnet.”

These rules apply to every sentence and every paragraph.

  • We put the most important information first. This is known as the writer’s pyramid, an organizational scheme that puts the most important information at top. This has been used in journalism for so long because it caters to how people read—they read less and less as the article goes on, and soon only scan the head words of a paragraph. Though you may be thinking, “But this is the Internet, not the newspaper,” studies have found that the scanning phenomenon is more pronounced on the Internet than in print.

And …

  • We deliver plain language. Simple sentences using the active voice are more successful. Although fancy words in an article may make you look smarter as a writer, they may make some readers think the article isn’t written for them.

The demand for focused writing is due to the way we read the Internet. Most of us are searching for specific information, not looking for the next novel to dive into.

  • We use bold text, subtitles and white space to help your readers scan and find the information they’re looking for. The easier it is for your readers to find the information they want, the more they’ll like you.
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