5 Lessons Learned Building a Django Web App

luckometrics django web app

Recently, we had the privilege of working on a fun, pet project building a Django web app that measures luck, dubbed Luckometrics. This app uses a set of user-generated numbers to calculate their luck score. It also pops an entertaining message in addition to the score. The concept is rather simple and ultimately is an […]

Hands-on Twitter Ads Efficacy Case Study

Experiment Design Hearing about all the hype around the Twitter Ads platform, we decided to give it a test run. We have used Google and Facebook ads in the past with varied results. Twitter could be that right tool to give some social exposure and boost initial social scores, hence providing a snowballing effect… or […]

Zillow, Trulia and Realtor: How to Get Them Working for You

Realtor, Zillow, Trulia

Real Estate Review Services Zillow Zillow is a major player in the real estate aggregator/research scene. They currently attract 53 million unique visitors, are experiencing 60% YOY growth, and visitors have a median income of $76,101 and are 46. These typically are qualified buyers, with an average FICO score of 722, and their click conversion is […]

Practical SEO Guide: Good Business Is the Foundation of Good SEO

SEO Guide

What is Search Engine Optimization (SEO)? Search engine optimization (SEO) is a host of techniques, approaches and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely […]

A Real Estate Website That Works

Rochester Properties Website

Enerica has developed a website for Lori Mickelson, the number one RE/MAX real estate agent in Rochester, MN, for 2013 (http://www.rochesterproperties.com/). This website, which was a direct result of two months of strategic planning, extensive research, and close collaboration with Lori’s team, seamlessly integrates with FlexMLS, Salesforce, HootSuite, and Mailchimp, and it is powered by […]

How People Use the Internet in the Home-buying Process

Searching for a Realtor on the Internet Curious about how people use the Internet to find realtors? We conducted a small marketing survey (Enerica, 2014). We sent out the following instructions to two men and two women aged 29 to 43—some homeowners, others not—to see how they would find a realtor. We posed the following question: […]

4 simple rules to help you establish a recognizable brand identity

Source: XKCD Starting a new business is a lot of work. No matter the type or size of your business, spending time on establishing your brand identity is crucial. Your brand identity includes, but is not limited to, the colours and logo that you use to represent your business. It may seem simple, but your [...]

How to Run Successful Google Ads?

Google and Hummingbird Logo

Google search has 67% market share, with no other single competitor coming even close. Google’s ad revenue has exceeded that of print and TV ad revenue in some countries, totalling $42 billion in 2012. As a result of this near-monopoly, the ad market is becoming more and more of an uphill battle for many digital […]

Branding: What Logos Do for Your Brand

Imagine you’re at a party and you spot a woman in a nicely-fitted, black cocktail dress. Every aspect of her presentation is flawless. You imagine she is classy, well-spoken, polite and educated. Imagine your surprise when, after going over to introduce yourself, she smiles, revealing a yellow, stained smile. She raises a glass gracefully to […]

Case Study: Building a Website for J&A Properties

Our friend Justin is like a lot of small business owners. His business, a small property rental company operating in Cedar Rapids and Iowa City, was doing fine on word of mouth. He had no problems renting out his properties using Craigslist and rarely had vacancies. Why would he need a website? Perhaps, more importantly, […]