Insights

Hi Enerica fans and welcome back to another edition of Turning Gears – your window to everything digital. Today, I am going to talk about social advertising platforms – Google, Facebook and LinkedIn. Some time ago we decided to do a practical study of how far your advertising dollar can go on various platforms, and we looked not only at...

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Hi, it’s Albert from Enerica and welcome to another edition of Turning Gears where we help you to crunch through complex problems. Today I want to talk about why your business might need a Facebook page. It’s repeated so often it lands as sound, sage advice: Facebook is a great and cost-effective way to promote your business. It certainly can be....

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Email can be considered a sort of “elder statesman” of your marketing toolbox. With origins dating back to 1962, this method of communication has come a long way and will not be leaving anytime soon. With the proliferation of smart phones, email has never been a more powerful marketing tool. Email is no longer relegated to just desktops and laptops....

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Real Gems

Brand Identity Have you ever tried to pick a logo for your company? Many would argue this is a job best left to the marketing department.  However, your logo is the most important element of your brand identity. It is the anchor that glues your multiple digital channels together and helps your users identify you in a sea of competitors. ...

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If you want to generate the right type of buzz for your brand on social media, you need to connect with the right people. Besides a well targeted audience, you need to connect with the leaders in your industry or field. Social media makes it east to search for and engage with the thought leaders and recognized experts, but finding...

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Jumping into a CRM (Customer Relationship Management) platform like Salesforce can feel a little bit like shopping for groceries in a foreign country where you don’t understand anything written on the label. AppExchange is Salesforce’s all purpose grocery, and it offers more than 700 ingredients for your perfect CRM. But what to choose? Just as you make a list before...

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Web analytics is a tool to help you determine how well your website it communicating with your audience. How does it do that? By telling you how visitors interact with your site after they arrive. In the early days of the Internet this was done by tracking hits—more hits, the more popular your site. But tracking hits only tells you...

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Now that you’ve determined that Twitter is right for your business, it’s time to learn some tweeting basics. Before we jump into mastering the 140-character message, we have to lay some groundwork. Determine Your “Twitter for Business” goals. Most businesses think Twitter is merely a tool to reach customers, but it has the potential to be so much more. Remember...

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