Rochester Properties Website

A Real Estate Website That Works

Enerica has developed a website for Lori Mickelson, the number one RE/MAX real estate agent in Rochester, MN, for 2013 (http://www.rochesterproperties.com/). This website, which was a direct result of two months of strategic planning, extensive research, and close collaboration with Lori’s team, seamlessly integrates with FlexMLS, Salesforce, HootSuite, and Mailchimp, and it is powered by…

Man drawing on white board

The Content Spectrum: Should You Curate or Create?

As search engines give less consideration to keywords and more to social media and user context, content continues to dominate conversations about online marketing.  Even the best researched keywords can’t stand up to the effectiveness of well-crafted and useful content. With Google’s release of it’s Algorithm update in 2013, known as Hummingbird, search results will…

Branding: What Logos Do for Your Brand

Imagine you’re at a party and you spot a woman in a nicely-fitted, black cocktail dress. Every aspect of her presentation is flawless. You imagine she is classy, well-spoken, polite and educated. Imagine your surprise when, after going over to introduce yourself, she smiles, revealing a yellow, stained smile. She raises a glass gracefully to…

Twitter for Business: Tweeting Basics

Now that you’ve determined that Twitter is right for your business, it’s time to learn some tweeting basics. Before we jump into mastering the 140-character message, we have to lay some groundwork. Determine Your “Twitter for Business” goals. Most businesses think Twitter is merely a tool to reach customers, but it has the potential to…

Twitter For Business: Setting Up a Twitter Profile

Mastering the 140-character Twitter missive to promote your business is an adjustment in the way you think about writing and advertising and how the two go together. In this two-part Twitter series, we’ll talk about setting up Twitter for business, and then how to Tweet effectively. As is always the case with advertising in any…