Practical SEO Guide: Good Business Is the Foundation of Good SEO

SEO Guide

What is Search Engine Optimization (SEO)? Search engine optimization (SEO) is a host of techniques, approaches and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely […]

A Real Estate Website That Works

Rochester Properties Website

Enerica has developed a website for Lori Mickelson, the number one RE/MAX real estate agent in Rochester, MN, for 2013 (http://www.rochesterproperties.com/). This website, which was a direct result of two months of strategic planning, extensive research, and close collaboration with Lori’s team, seamlessly integrates with FlexMLS, Salesforce, HootSuite, and Mailchimp, and it is powered by […]

How People Use the Internet in the Home-buying Process

Searching for a Realtor on the Internet Curious about how people use the Internet to find realtors? We conducted a small marketing survey (Enerica, 2014). We sent out the following instructions to two men and two women aged 29 to 43—some homeowners, others not—to see how they would find a realtor. We posed the following question: […]

9 Simple Tips to Make Your Web Content Stand Out

It is not a secret that content marketing is becoming a strategy that must be included into your web marketing arsenal. Writing for the web is very different from all other mediums. We keep a close eye on the trends, techniques and methods of writing for the web. Here is our inside scoop on how […]

4 simple rules to help you establish a recognizable brand identity

Source: XKCD Starting a new business is a lot of work. No matter the type or size of your business, spending time on establishing your brand identity is crucial. Your brand identity includes, but is not limited to, the colours and logo that you use to represent your business. It may seem simple, but your [...]

What is a business without a digital strategy?

Man drawing on white board

It’s like a road-trip without a map or GPS. You drive for days on end. Your gas and lodging bills are piling up. Cheap accommodations, bad coffee and lack of sleep are getting to you. All this just to find out that you have been driving in the completely wrong direction and now have to […]

Case for Healthcare Digital Marketing

Chart demonstrating investement in marketing

Digital Marketing Defined Digital Marketing is defined as promoting of brands or products and services using multiple forms of digital advertising, like a brand’s website, email, Search Engine Optimization (SEO), social media, mobile devices, blogs, games, apps and other lead generation tools. In order for any organization to create an effective digital brand presence using […]

How to Run Successful Google Ads?

Google and Hummingbird Logo

Google search has 67% market share, with no other single competitor coming even close. Google’s ad revenue has exceeded that of print and TV ad revenue in some countries, totalling $42 billion in 2012. As a result of this near-monopoly, the ad market is becoming more and more of an uphill battle for many digital […]

Branding: What Logos Do for Your Brand

Imagine you’re at a party and you spot a woman in a nicely-fitted, black cocktail dress. Every aspect of her presentation is flawless. You imagine she is classy, well-spoken, polite and educated. Imagine your surprise when, after going over to introduce yourself, she smiles, revealing a yellow, stained smile. She raises a glass gracefully to […]

Secrets of Successful Brands or Perfect USP

M&Ms Logo

Branding and the Unique Selling Proposition Successful branding has been researched since 1962, most notably by Rosser Reeves, author of Reality in Advertising, who found that the most successful brands (those that had the highest ROI) used the Unique Selling Proposition (USP).  In Reality in Advertising, Reeves defines USP in three parts: [list type=”icon” style=”simple” […]