Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedIn

I am not a big fan of Pay-Per-Click advertising. I have always believed in solid content and excellent services. But in right situations and if done well, PPC ads can be quite effective – especially on such platforms as Google AdWords, Facebook Ads and LinkedIn Ads. I have used Google AdWords since 2009, mostly to attract extra […]

Zillow, Trulia and Realtor: How to Get Them Working for You

Realtor, Zillow, Trulia

Real Estate Review Services Zillow Zillow is a major player in the real estate aggregator/research scene. They currently attract 53 million unique visitors, are experiencing 60% YOY growth, and visitors have a median income of $76,101 and are 46. These typically are qualified buyers, with an average FICO score of 722, and their click conversion is […]

Practical SEO Guide: Good Business Is the Foundation of Good SEO

SEO Guide

What is Search Engine Optimization (SEO)? Search engine optimization (SEO) is a host of techniques, approaches and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely […]

The Content Spectrum: Should You Curate or Create?

Man drawing on white board

As search engines give less consideration to keywords and more to social media and user context, content continues to dominate conversations about online marketing.  Even the best researched keywords can’t stand up to the effectiveness of well-crafted and useful content. With Google’s release of it’s Algorithm update in 2013, known as Hummingbird, search results will […]

How to Run Successful Google Ads?

Google and Hummingbird Logo

Google search has 67% market share, with no other single competitor coming even close. Google’s ad revenue has exceeded that of print and TV ad revenue in some countries, totalling $42 billion in 2012. As a result of this near-monopoly, the ad market is becoming more and more of an uphill battle for many digital […]

Internet Usage Trends: Who’s Online and What Are They Doing?

Don’t you love Pew Research Center? If you don’t and you’re an Internet geek, or really anyone who has a website, you should learn to love it. Pew Research tracks Internet trends—who’s online, what they’re doing—collecting tons of data that’s extremely useful to anyone who owns a website and needs to think about marketing strategy. […]

Website Usability and User Experience

We often hear advice like, “Usability is creating a great user experience,” but if it was simple we wouldn’t see so many people get it wrong. So, we did some digging and found some industry experts to explore usability and user experience and exposed some common pitfalls. Usability Goes Hand in Hand with Minimalism Vishal […]

What is Web Measurement?

Web Analytics focuses on quantitative information, where Web Measurement refers to how analytics data is used to understand business. It’s easy enough to get data for your website from programs like Google Analytics and WebTrends—how many people visit, how long they stay, what they read—but in order for data to be meaningful, we first have […]

Don’t Fall Prey to SEO Scams: Five Scams To Be Aware of

Have you ever heard: “30 Top Ten Rankings Guaranteed” “Your business submitted to hundreds of search engines!” “1,000 Directory Links for $50.” “First Page of Google in 72 hours.” “We’ve cracked Google’s search algorithms.” If you’ve ever sought out an SEO (Search Engine Optimization) provider, you’ve read these promises countless times. They all promise to […]

Looking for a Content Writer? What Questions to Ask

After learning about some of the issues in cheap content writing, it’s time to learn how to find a good content writer, and what questions to ask potential content writers who are vying for the job. Beware of SEO Buzz There are many content writers in the industry who will throw tons of SEO terms […]