Man drawing on white board

The Content Spectrum: Should You Curate or Create?

As search engines give less consideration to keywords and more to social media and user context, content continues to dominate conversations about online marketing.  Even the best researched keywords can’t stand up to the effectiveness of well-crafted and useful content. With Google’s release of it’s Algorithm update in 2013, known as Hummingbird, search results will…

Internet Usage Trends: Who’s Online and What Are They Doing?

Don’t you love Pew Research Center? If you don’t and you’re an Internet geek, or really anyone who has a website, you should learn to love it. Pew Research tracks Internet trends—who’s online, what they’re doing—collecting tons of data that’s extremely useful to anyone who owns a website and needs to think about marketing strategy.…

What is Web Measurement?

Web Analytics focuses on quantitative information, where Web Measurement refers to how analytics data is used to understand business. It’s easy enough to get data for your website from programs like Google Analytics and WebTrends—how many people visit, how long they stay, what they read—but in order for data to be meaningful, we first have…

Don’t Fall Prey to SEO Scams: Five Scams To Be Aware of

Have you ever heard: “30 Top Ten Rankings Guaranteed” “Your business submitted to hundreds of search engines!” “1,000 Directory Links for $50.” “First Page of Google in 72 hours.” “We’ve cracked Google’s search algorithms.” If you’ve ever sought out an SEO (Search Engine Optimization) provider, you’ve read these promises countless times. They all promise to…