Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedIn

I am not a big fan of Pay-Per-Click advertising. I have always believed in solid content and excellent services. But in right situations and if done well, PPC ads can be quite effective – especially on such platforms as Google AdWords, Facebook Ads and LinkedIn Ads. I have used Google AdWords since 2009, mostly to attract extra […]

Zillow, Trulia and Realtor: How to Get Them Working for You

Realtor, Zillow, Trulia

Real Estate Review Services Zillow Zillow is a major player in the real estate aggregator/research scene. They currently attract 53 million unique visitors, are experiencing 60% YOY growth, and visitors have a median income of $76,101 and are 46. These typically are qualified buyers, with an average FICO score of 722, and their click conversion is […]

Practical SEO Guide: Good Business Is the Foundation of Good SEO

SEO Guide

What is Search Engine Optimization (SEO)? Search engine optimization (SEO) is a host of techniques, approaches and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely […]

How People Use the Internet in the Home-buying Process

Searching for a Realtor on the Internet Curious about how people use the Internet to find realtors? We conducted a small marketing survey (Enerica, 2014). We sent out the following instructions to two men and two women aged 29 to 43—some homeowners, others not—to see how they would find a realtor. We posed the following question: […]

Add yoga classes to your everyday life

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Exclusive family master class

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Corporate identity: core design principles

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Warm winter weekend

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Summer 2015 fashion trends

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Twitter Lists 101

If you want to generate the right type of buzz for your brand on social media, you need to connect with the right people. Besides a well targeted audience, you need to connect with the leaders in your industry or field. Social media makes it east to search for and engage with the thought leaders […]