Project Management

Building a Projectized Organization

The world is rapidly moving towards projectization, and more and more organizations in the private sector are becoming fully projectized.  They are breaking with functionalism, overcoming the matrix compromise, and embracing the idea that the world moves too fast for functional organizations. Everything has become a project, encapsulating human and organization potential, establishing clear lines…

Rochester Properties Website

A Real Estate Website That Works

Enerica has developed a website for Lori Mickelson, the number one RE/MAX real estate agent in Rochester, MN, for 2013 (http://www.rochesterproperties.com/). This website, which was a direct result of two months of strategic planning, extensive research, and close collaboration with Lori’s team, seamlessly integrates with FlexMLS, Salesforce, HootSuite, and Mailchimp, and it is powered by…

Man drawing on white board

The Content Spectrum: Should You Curate or Create?

As search engines give less consideration to keywords and more to social media and user context, content continues to dominate conversations about online marketing.  Even the best researched keywords can’t stand up to the effectiveness of well-crafted and useful content. With Google’s release of it’s Algorithm update in 2013, known as Hummingbird, search results will…

Branding: What Logos Do for Your Brand

Imagine you’re at a party and you spot a woman in a nicely-fitted, black cocktail dress. Every aspect of her presentation is flawless. You imagine she is classy, well-spoken, polite and educated. Imagine your surprise when, after going over to introduce yourself, she smiles, revealing a yellow, stained smile. She raises a glass gracefully to…

Internet Usage Trends: Who’s Online and What Are They Doing?

Don’t you love Pew Research Center? If you don’t and you’re an Internet geek, or really anyone who has a website, you should learn to love it. Pew Research tracks Internet trends—who’s online, what they’re doing—collecting tons of data that’s extremely useful to anyone who owns a website and needs to think about marketing strategy.…

Case Study: Building a Website for J&A Properties

Our friend Justin is like a lot of small business owners. His business, a small property rental company operating in Cedar Rapids and Iowa City, was doing fine on word of mouth. He had no problems renting out his properties using Craigslist and rarely had vacancies. Why would he need a website? Perhaps, more importantly,…