Insights

Hi Enerica fans and welcome back to another edition of Turning Gears – your window to everything digital. Today, I am going to talk about social advertising platforms – Google, Facebook and LinkedIn. Some time ago we decided to do a practical study of how far your advertising dollar can go on various platforms, and we looked not only at...

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Hi Enerica fans. On today’s edition of Turning Gears, I am going to talk about how to do research and environmental analysis when developing your business website. You will surely ask what environmental analysis is. Well, it’s an attempt to understand your environment. It’s impossible to create a good website without understanding your business environment and competition. There is nothing...

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Hi, it’s Albert from Enerica and welcome to another edition of Turning Gears where we help you to crunch through complex problems. Today I want to talk about why your business might need a Facebook page. It’s repeated so often it lands as sound, sage advice: Facebook is a great and cost-effective way to promote your business. It certainly can be....

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Project Management

The world is rapidly moving towards projectization, and more and more organizations in the private sector are becoming fully projectized.  They are breaking with functionalism, overcoming the matrix compromise, and embracing the idea that the world moves too fast for functional organizations. Everything has become a project, encapsulating human and organization potential, establishing clear lines of accountability and ultimately, progress....

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luckometrics django web app

Recently, we had the privilege of working on a fun, pet project building a Django web app that measures luck, dubbed Luckometrics. This app uses a set of user-generated numbers to calculate their luck score. It also pops an entertaining message in addition to the score. The concept is rather simple and ultimately is an attempt to fill a niche...

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I am not a big fan of Pay-Per-Click advertising. I have always believed in solid content and excellent services. But in right situations and if done well, PPC ads can be quite effective – especially on such platforms as Google AdWords, Facebook Ads and LinkedIn Ads. I have used Google AdWords since 2009, mostly to attract extra traffic to my business website....

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Experiment Design Hearing about all the hype around the Twitter Ads platform, we decided to give it a test run. We have used Google and Facebook ads in the past with varied results. Twitter could be that right tool to give some social exposure and boost initial social scores, hence providing a snowballing effect… or at least this is what...

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SEO Guide

Couple days ago, I stumbled into this gem of an article “2015 Trends in Business Analysis and Project Management” predicting a few project management trends for 2015. I thought I would throw together a quick summary for those who don’t have time to read whole thing: • As the Agile bandwagon continues to grow, some organizations, previously reluctant to jump...

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Realtor, Zillow, Trulia

Real Estate Review Services Zillow Zillow is a major player in the real estate aggregator/research scene. They currently attract 53 million unique visitors, are experiencing 60% YOY growth, and visitors have a median income of $76,101 and are 46. These typically are qualified buyers, with an average FICO score of 722, and their click conversion is even 3.4x higher than Google’s....

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SEO Guide

What is Search Engine Optimization (SEO)? Search engine optimization (SEO) is a host of techniques, approaches and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely disagree on the how part. Many...

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