The 2013 Internet Trends Report, released by venture capital firm, Kleiner Perkins Caufield Byers (KPCB) and authored by Mary Meeker and Liang Wu highlights the incredible growth of the Internet and forecasts future trends.
We didn’t find it all that surprising that 2.4 billion people now use the Internet, or that social media, like Twitter, Facebook and Tumblr, continue to grow. As more than half of all cell phone users in the U.S. now use smartphones, according to a recent study by Pew Research, we weren’t shocked at increased mobile use findings. Here’s what we did find surprising in the 2013 Internet Trends Report (in no particular order):
- The amount of information shared between users between 2006 and 2011 increased nine times. By 2015, KPCB expects that people will be creating and sharing eight zettabytes (1.1 trillion gigabytes) of information. KPCB’s examples of sharing included all of us who post pictures of our dogs, cats and videos of concerts we attend. Though photo and video sharing are currently the most popular, they expect audio and data sharing will emerge as well. The most popular place to share? Facebook.
- Americans aren’t the biggest sharers. In fact, it’s the Saudi Arabians. The U.S. is not just a little behind in the amount of information we share online—we’re fifteenth. Canada came in sixth.
- Thirty percent of Facebook’s revenue is now coming from mobile usage. Despite the disaster of Facebook Home, Facebook’s mobile platform, Facebook is monetizing the mobile market, according to the 2013 Internet Trends Report.
- We check our smartphones an average of 150 times a day. According to Meeker, this is a result of how excited, connected and productive smartphone users feel with their highly responsive, touch-screen devices.
- Wearable computing is the next tech wave. Right now, the big example of wearable technology is Google Glass. Apple’s CEO, Tim Cook, has also hinted that wearable technology is in Apple’s future.
What does all this mean for us? As mobile users continue to access the Internet in droves, we must make sure that websites are mobile-friendly, and content is short and sweet, perfect for the user on the go.