Building a Projectized Organization

Google Analytics for Business

The world is rapidly moving towards projectization, and more and more organizations in the private sector are becoming fully projectized.  They are breaking with functionalism, overcoming the matrix compromise, and embracing the idea that the world moves too fast for functional organizations. Everything has become a project, encapsulating human and organization potential, establishing clear lines […]

5 Lessons Learned Building a Django Web App

luckometrics django web app

Recently, we had the privilege of working on a fun, pet project building a Django web app that measures luck, dubbed Luckometrics. This app uses a set of user-generated numbers to calculate their luck score. It also pops an entertaining message in addition to the score. The concept is rather simple and ultimately is an […]

Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedIn

I am not a big fan of Pay-Per-Click advertising. I have always believed in solid content and excellent services. But in right situations and if done well, PPC ads can be quite effective – especially on such platforms as Google AdWords, Facebook Ads and LinkedIn Ads. I have used Google AdWords since 2009, mostly to attract extra […]

Hands-on Twitter Ads Efficacy Case Study

Experiment Design Hearing about all the hype around the Twitter Ads platform, we decided to give it a test run. We have used Google and Facebook ads in the past with varied results. Twitter could be that right tool to give some social exposure and boost initial social scores, hence providing a snowballing effect… or […]

Summary: 2015 Trends in Business Analysis and Project Management

SEO Guide

Couple days ago, I stumbled into this gem of an article “2015 Trends in Business Analysis and Project Management” predicting a few project management trends for 2015. I thought I would throw together a quick summary for those who don’t have time to read whole thing: • As the Agile bandwagon continues to grow, some […]

Zillow, Trulia and Realtor: How to Get Them Working for You

Realtor, Zillow, Trulia

Real Estate Review Services Zillow Zillow is a major player in the real estate aggregator/research scene. They currently attract 53 million unique visitors, are experiencing 60% YOY growth, and visitors have a median income of $76,101 and are 46. These typically are qualified buyers, with an average FICO score of 722, and their click conversion is […]

Practical SEO Guide: Good Business Is the Foundation of Good SEO

SEO Guide

What is Search Engine Optimization (SEO)? Search engine optimization (SEO) is a host of techniques, approaches and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely […]

A Real Estate Website That Works

Rochester Properties Website

Enerica has developed a website for Lori Mickelson, the number one RE/MAX real estate agent in Rochester, MN, for 2013 ( This website, which was a direct result of two months of strategic planning, extensive research, and close collaboration with Lori’s team, seamlessly integrates with FlexMLS, Salesforce, HootSuite, and Mailchimp, and it is powered by […]

How People Use the Internet in the Home-buying Process

Searching for a Realtor on the Internet Curious about how people use the Internet to find realtors? We conducted a small marketing survey (Enerica, 2014). We sent out the following instructions to two men and two women aged 29 to 43—some homeowners, others not—to see how they would find a realtor. We posed the following question: […]

Add yoga classes to your everyday life

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